Announcing First Publisher Blog Tour with Pump Up Your Book Promotion!
Join publisher Lou Aronica, as he virtually tours the blogosphere in October on the first ever worldwide publisher blog tour with Pump Up Your Book Promotion to talk about his new publishing house, The Story Plant!

As publisher of Avon Books, Lou launched the Eos imprint, now celebrating its tenth anniversary. Also at Avon , he built publishing programs for Dennis Lehane, Susan Elizabeth Phillips, J.A. Jance, Stephanie Laurens, Lisa Kleypas, Bruce Feiler, and Peter Robin son. Neil Gaiman, whose work Lou acquired, reached #1 on the New York Times Best Sellers list.
Of course, Lou is known for many other accomplishments. He launched the Bantam Crime Line and Bantam Spectra imprints, has been honored with a World Fantasy Award, and has published more than a dozen award winning-novels. At one point he had acquired five consecutive winners of the Nebula Award.
Authors he’s developed over his career continue to reign over bestseller lists and include Elizabeth George, Diane Mott Davidson, Amanda Quick, Tami Hoag, Iris Johansen and William Gibson. And is there any reader who can’t imagine the thrill of working alongside Ray Bradbury, Arthur C. Clarke and Isaac Asimov?
Commercially, his biggest accomplishment is the acquisition and design of the Star Wars book publishing program, which “jump-started” the Star Wars book franchise and was initiated at a time when others had very little interest in the series.
You can visit his new publishing house, The Story Plant, by visiting www.thestoryplant.com.
Started by two long-term industry veterans (you can read about us here), The Story Plant is a publishing company dedicated to commercial fiction. Story Plant books will be involving and engaging reading experiences provided by passionate writers who love the stories they’re telling and have several more to tell. While we understand that no one buys a book because of the logo on the spine, we hope you’ll come to find our imprimatur synonymous with storytelling excellence.
The first two Story Plant books go on sale in the fall of 2008. One is a moving, romantic, and exciting contemporary fantasy. The other is a powerful and frightening medical thriller. Both are by writers whose names you should get to know because you’re going to be hearing from them often in the future.
Check back here from time to time to hear our latest news. We’ll also be adding new features all the time, including a blog that will serve as a “virtual writers conference” this fall.
Watch our Interview Podcast here.

If you would like to host Lou on your blog during the month of November, email us at thewriterslife(at)yahoo.com before Sept. 30. Your blog will be highlighted on his tour page as well as heavily promoted during his tour.

THE LOU ARONICA VIRTUAL BLOG TOUR ‘08 will officially begin on October 1 and end on October 30. You can visit Lou’s blog stops at www.virtualbooktoursforauthors.wordpress.com in October to find out more about his new publishing house!
As a special promotion for all our authors, Pump Up Your Book Promotion is giving away a FREE virtual book tour to a published author or a $50 Amazon gift certificate to those not published who comments on our authors’ blog stops. More prizes will be announced as they become available. The winner(s) will be announced on our main blog at www.pumpupyourbookpromotioin.wordpress.com on October 30!