Bob is an old saloon singer who, as Bobby Brookes, recorded for RCA Victor and Capital back in the day; Kaye has trouble carrying a tune in a bucket. Nevertheless, after they met in a recording studio on 42nd Street (yes: that 42nd Street), they began a decades-long partnership as Brooker and O’Dougherty, collaborating on a variety of theater, film, TV and video projects, performing, writing, directing, managing, and producing. Football is for Lovers (which can be found at www.footballforlovers.com) marks their debut as book authors.
Bob and Kaye will be on a virtual book tour with Pump Up Your Book Promotion Virtual Book Tours in September and October, and are here with us today to give their impression of virtual book tours and online book marketing.
Thank you for this interview, Bob and Kaye. Can we start out by having you tell us briefly what your new book is about?
Bob and Kaye: Football is for Lovers is an antidote to what seems to be a rather common problem here in the USA: football widowhood, that lonely split between life partners that can drag on from the NFL August pre-season right on through to the February Super Bowl. This book is dedicated to healing that breach by not only making the game as easy to understand as the fine art of buttering toast, but also by giving you the tools to make football work for your relationship, not against it. The goal of Football is for Lovers is to give you a whole new way of looking at football that can end the TV clicker wars, spice up your relationship, and get you some M&Ms into the bargain.
More and more authors are realizing the potential for sales that derives from virtual book tours. Can you tell us your personal reasons why you chose a virtual book tour to help get the word out about your new book?
Bob and Kaye: The way we see it, most decisions are based on not just one idea, but layers thereof. So it is with us. First of all, since Bob’s stroke – something we’ve been discussing on line for a while now – our mobility has been somewhat limited. Physical book tours, for example, are a bit beyond our current skill level. Then, too, there have been budget considerations – also limited by the cost of the whole stroke thing. And finally, there is the sad but simple matter of ignorance. We do see that social networking is an important element in promoting Football is for Lovers. But we were not born into the computer age, and everything pertaining thereto remains a translation. That is, what is simple and obvious to those who have grown up in the computer age is more like learning Sanskrit to us. So to attempt to do this sort of virtual tour on our own would be like trying to construct a car or an airplane on our own. We might accomplish it by the next millennium (if we should live so long), but meanwhile, all that we wanted to tell you in Football is for Lovers would have to wait until . . . well, maybe about 2050.
Is this the first time you have heard of them?
Bob and Kaye: This is really rather funny. We had gotten a snail mail solicitation from a marketing firm and, since we were really struggling to figure out how to market Football is for Lovers, we thought we’d look into what they were offering. In our online research, what we found out is that they were . . . well, pretty much crooks. Still, we knew we needed to promote the book. So we did a Google search on book promotions. Pump Up Your Book Promotion Virtual Book Tours showed up on Google. We went to the site, thought it sounded like a neat idea, were delighted at the amazingly reasonable cost, and signed on.
What do you hope to achieve through promoting your book through a virtual book tour?
Bob and Kaye: Base though the answer is, book sales. Really: what else?
Do you promote online through other means? Website? Blog?
Bob and Kaye: We have a website – www.footballforlovers.com – as well as a blog attached thereto. But here’s the thing: we find ourselves not being really clear about what our blog should do, or how to make our blog do it. We just wonder: back in the day, writers worked in their cold little tenement, awaiting the day when the books they so laboriously wrote would speak for them. It’s not that we don’t want to talk directly with our readers. We do. But we thought that was why we wrote the book.
Do you promote through Twitter and Facebook? What are your links there?
Bob and Kaye: Twitter. FaceBook. Alien Nation. Not only could we not figure out how to use them, but also we keep wondering why we should be spending all this time figuring it out instead of concentrating on writing our next book. Oh, yes. That’s right: so we can sell this one. Which brings us back to the whole virtual book tour thing. Which we do love . . .
What are your experiences with offline booksignings? Which do you prefer – online or offline and can you give us the reasons why?
Bob and Kaye: Again, we come to the problem of mobility. Right now, for us, online is just the easier way. Have we told you how much we love the Internet?
Here’s a fun question. If money was no object, how would you promote your book?
Bob and Kaye: That’s an easy one. A commercial at half time during the next Super Bowl.
Thank you for this interview, Bob and Kaye. Do you have any final words?
Bob and Kaye: Just Godspeed to all of you. What’s in your hearts to do, may you do it.