Annie Greer is a certified veterinary chiropractioner, radio host, animal behaviorist, farmer’s wife and AKC Canine Good Citizen evaluator who, with her veterinarian husband, Kent, runs three animal clinics and a 40-acre farm in Apopka, Florida.
Tim Vandehey is a journalist, ghostwriter and book collaborator who has written more than 35 books since 2004 in the sports, self-help, memoir, spiritual, financial, business, and healthcare genres. His recent published co-authored works include Blindsided (with Jim Cole, St. Martin’s Press, 2010), Running on Faith (with Jason Lester, HarperOne, 2010), Produced by Faith (with DeVon Franklin, Simon & Schuster, 2011), and I’m Here to Win! (with Chris McCormack, Center Street, 2011). Tim lives on Bainbridge Island, Washington, with his wife and two daughters.
The Chimp Who Loved Me is Tim and Annie’s latest hilarious endeavor.
You can visit their website at www.thechimpwholovedme.com.
Thank you for this interview, Tim and Annie. Can we start out by having you tell us briefly what your new book is about?
Annie: It’s a collection of 26 humorous essays about my many bizarre experiences with animals. I’m an animal chiropractitioner and behaviorist, and my husband and I run a 40-acre farm and three veterinary clinics in central Florida, so I have lots of chances to wind up hip-deep in poop or with something’s teeth wrapped around my windpipe.
More and more authors are realizing the potential for sales that derives from virtual book tours. Can you tell us your personal reasons why you chose a virtual book tour to help get the word out about your new book?
Tim: The Internet is the great leveler when it comes to book sales, because it gives authors the power to bypass traditional distribution channels and get to their readers directly. The problem is that there’s so MUCH on the Internet but no curation. The signal to noise ratio is really low. A virtual book tour is a great way to connect with readers via bloggers whose opinions they already respect.
Is this the first time you have heard of them? If not, where did you hear of them?
Both: We read about them in several articles, and were told about them by Tim’s literary agent.
As you know, a virtual book tour involves – among other things – interviews and guest posts. Do you prefer one over the other?
Annie: Either is fine with me. I can chatter for ever—just ask anyone who’s ever been a guest on my radio show, All Paws Pet Talk.
Some authors prefer an all review tour. Can you tell us if you are one of them and why or why not?
Tim: Reviews are great, but they’re not the be-all, end-all of promoting our book. Having the chance to reach out to readers and form a relationship with them is what this is all about. Reviews don’t do that. So a blend of reviews, interviews and guest posts is ideal.
What do you hope to achieve through promoting your book through a virtual book tour?
Annie: Greater sales, obviously. But we also want to raise awareness of the plight of exotic and entertainment animals, which we talk about in the book. A lot of people don’t realize that many lions, chimps and other animals used in the entertainment business suffer terribly when their careers are over. Some are bought by nitwits who have no idea how to care for them, while others end up in badly-run private preserves and escape or die of disease or malnutrition. It’s an outrage, and I hope this book will shed a little light on it.
Do you promote online through other means? Website? Blog?
We have a website, www.thechimpwholovedme.com. We also have a Facebook fan page.
Who maintains your website/blog?
Our web developer, Paul Moment, who’s a genius.
Here’s a fun question. If money were no object, how would you promote your book?
We would buy a chimp for each person in the country and send it to their front door with a book in hand…and wearing a bow tie. Nobody can resist a chimp in a bow tie!
No, seriously…we would probably do a national book tour to animal shelters, clinics, etc. People who care about animals love this book.
Thank you for this interview, Tim and Annie. Do you have any final words?
Tim: Go Dodgers.
Annie: Eat Marmite.